Building a luxury custom home is one of life’s most significant investments—not just financially, but emotionally. At Hensley Custom Building Group, we understand that creating your dream home requires more than exceptional craftsmanship; it demands a proven process that transforms your vision into reality while ensuring you love the journey every step of the way.

Since 1985, we’ve refined our signature nine-step process to deliver what we call our Platinum Home Building Experience. This comprehensive approach has guided hundreds of families through the custom home building journey, from the initial spark of an idea to the moment we hand you the keys to your forever home.
Why Our Process Makes the Difference
Our process isn’t just about building houses—it’s about building dreams. Every luxury home we create in Indian Hill and select Cincinnati neighborhoods follows this time-tested methodology because we know that great homes aren’t built by accident. They’re the result of meticulous planning, clear communication, and unwavering attention to detail.
When you choose Hensley Custom Building Group, you join an elite group of satisfied homeowners including Fortune 500 executives, physicians, entrepreneurs, and professional athletes. Here’s the process that has earned their trust and delivered their dreams.
Step 1: Introduction and Partnership Foundation
Building Relationships, Not Just Homes
Your journey begins with understanding what makes Hensley Homes different. We limit the number of projects we take on each year so our owner, Tim Hensley, can contribute personal oversight to every home we build. This isn’t just a business transaction—it’s the beginning of a lasting relationship built on trust, transparency, and shared vision.
During our initial consultation, we discuss:
- Your lifestyle needs and long-term goals
- Timeline expectations and budget considerations
- Our proven track record and client testimonials
- The Hensley difference in craftsmanship and service
Our Promise: From day one, you’ll experience our commitment to doing what’s right. We believe in “houses built on handshakes”—the level of trust we seek to develop with every client.
Step 2: Site Review and Lot Selection
Finding Your Perfect Foundation
Location truly is everything in luxury custom homes. Whether you already own land or need assistance finding the ideal lot, we conduct a comprehensive site evaluation to ensure your dream home sits perfectly on its foundation.
Our site analysis includes:
- Topography and Drainage Assessment: Understanding natural water flow and grading requirements
- Accessibility Planning: Optimizing driveway approaches and site access
- Zoning Compliance: Ensuring all setback requirements and local regulations are met
- Soil Condition Analysis: Testing ground conditions for proper foundation planning
- Utility Integration: Mapping access for sewer, water, gas, and electrical services
- Environmental Considerations: Identifying clearing needs and tree preservation opportunities
Hensley Advantage: Our deep knowledge of Indian Hill and select Cincinnati neighborhoods means we can help you find lots that others might overlook, often with unique features that enhance your home’s design and value.
Step 3: Home Design Considerations
Translating Dreams into Blueprints
This is where your vision begins to take shape. We explore the key components that will define your luxury home’s character and functionality. Our collaborative approach ensures every decision aligns with your lifestyle and aesthetic preferences.
Key design elements we explore:
- Architectural Style: From classic traditional to contemporary modern
- Interior Flow: Open concept, defined formal spaces, or hybrid approaches
- Square Footage Goals: Right-sizing your home for current and future needs
- Master Suite Placement: Main floor, upper level, or custom configurations
- Multi-Level Planning: Single story, two-story, or unique elevation changes
- Garage Integration: Size, placement, and additional storage needs
- Room Configuration: Bedrooms, bathrooms, and specialty spaces
Innovation Integration: We leverage cutting-edge technology, including AI-assisted design tools, to help visualize possibilities and optimize space planning while maintaining our commitment to personalized service.
Step 4: Preliminary Plan Development
Your Dream Takes Shape on Paper
Working with our network of nationally acclaimed architects and residential designers, we transform your ideas into preliminary plans. This collaborative process is where creativity meets practicality, ensuring your home is both beautiful and functional.
Our planning process covers:
- Architectural Style Refinement: Defining exterior character and curb appeal
- Floor Plan Optimization: Balancing flow, function, and family needs
- Room Orientation: Maximizing natural light and views
- Outdoor Living Integration: Seamlessly connecting interior and exterior spaces
- Site Placement Strategy: Positioning your home for privacy, views, and functionality
- Structural Planning: Ensuring your vision is both beautiful and buildable
The Hensley Touch: Our decades of experience mean we anticipate challenges before they arise, suggesting solutions that enhance both design and budget efficiency.
Step 5: Preliminary Plan and Specification Review
Ensuring Every Detail Aligns with Your Vision
Before moving to pricing, we conduct a thorough review of your preliminary plans and specifications. This critical step ensures we’re building exactly what you envision, with no surprises down the road.
Our comprehensive review includes:
- Plan Accuracy Verification: Confirming all rooms, spaces, and features match your requirements
- Specification Alignment: Detailing quality standards, materials, and finishes
- Building Code Compliance: Ensuring all designs meet or exceed local requirements
- Allowance Clarification: Clearly defining what’s included in your base pricing
Quality Assurance: This step is where our meticulous attention to detail shines. We catch potential issues early, when changes are simple and cost-effective, rather than during construction.
Step 6: Preliminary Pricing Presentation
Transparent Investment Planning
With plans finalized, we present comprehensive pricing that reflects the true investment in your luxury home. Our detailed approach means you understand exactly where every dollar goes, with no hidden costs or surprise additions.
Your pricing presentation covers:
- Detailed Proposal Letter: Complete project scope and timeline
- Specification Breakdown: Material quality, craftsmanship standards, and finish levels
- Allowance Details: Clear understanding of included items and upgrade options
- Selection Process Overview: How we’ll guide you through finish choices
- Contract Terms: Fair, transparent agreements that protect your investment
- Timeline Projections: Realistic scheduling that accounts for quality and complexity
Financial Transparency: Our proven systems digitally monitor project costs in real-time, ensuring you’re always informed and budgets stay on track.
Step 7: Contract Approval and Project Launch
Setting Your Dream in Motion
Once you approve the final pricing and contract, construction officially begins. This milestone moment launches a carefully orchestrated process that will transform your lot into your luxury home.
The approval process includes:
- Final Contract Review: Ensuring every detail meets your expectations
- Financing Coordination: Working with your financial partners for smooth funding
- Timeline Confirmation: Establishing milestones and completion targets
- Permit Application: Securing all necessary approvals for construction
- Team Introduction: Meeting your project manager and key craftspeople
Project Launch: With contracts signed, our team springs into action, ordering materials, scheduling trades, and beginning site preparation for your custom home.
Step 8: Pre-Construction and Selections Process
Where Luxury Comes to Life
As construction begins on-site, you’ll work with our dedicated selections coordinator to choose every finish, fixture, and detail that makes your house uniquely yours. This is where our network of proven professionals truly shines.
Your selections journey includes:
- Team Introduction Meeting: Meeting your selections coordinator, interior designer, and project manager
- Exterior Material Selection: Brick, stone, siding, roofing, and window choices
- Entry and Interior Doors: Creating stunning first impressions and seamless flow
- Kitchen and Bath Design: Cabinetry, countertops, appliances, and plumbing fixtures
- Lighting Design: Layered lighting plans that enhance every space
- Flooring Selection: Hardwood, tile, and specialty surface choices
- Interior Finishes: Paint colors, trim details, and architectural elements
Personalized Service: Our selections coordinator guides you through every decision, ensuring choices complement your design vision while staying within budget parameters.
Step 9: Home Completion and Key Ceremony
Welcome Home
The final step in our signature process is perhaps the most rewarding—welcoming you home. After months of careful planning and construction, your dream home is ready for you to begin creating lifelong memories.
Your completion experience includes:
- Final Walk-Through: Comprehensive inspection ensuring every detail meets our exacting standards
- Punch List Resolution: Addressing any final touch-ups or adjustments
- Systems Training: Learning how to operate your home’s technology and equipment
- Warranty Presentation: Understanding our comprehensive coverage and ongoing support
- Key Ceremony: The moment we officially welcome you to the Hensley family
Ongoing Partnership: Our relationship doesn’t end at closing. As a locally owned family business, we’re here for ongoing support, maintenance guidance, and any future home needs.
The Technology Advantage
Throughout our signature process, we leverage advanced technology to enhance both efficiency and communication. From AI-powered design optimization tools to real-time project tracking systems, we blend traditional craftsmanship with modern innovation to deliver superior results.
Our technology integration includes:
- Digital Project Management: Real-time updates on progress, scheduling, and budgets
- 3D Design Visualization: Seeing your home before construction begins
- Smart Communication Tools: Staying connected throughout the building process
- Quality Documentation: Weekly site photography and progress reports
- Digital Warranty Tracking: Maintaining comprehensive records for ongoing service
Why Our Process Works
Our signature process has evolved over nearly four decades of custom home building. We’ve learned that luxury isn’t just about expensive materials or impressive square footage—it’s about creating homes that perfectly match how our clients want to live.
Every step in our process serves a specific purpose:
- Clear Communication prevents misunderstandings and costly changes
- Detailed Planning ensures quality execution and on-time completion
- Professional Partnerships deliver superior craftsmanship at every level
- Technology Integration provides transparency and efficiency
- Personal Service makes the journey as enjoyable as the destination
Ready to Begin Your Journey?
Building a luxury custom home is about more than creating beautiful spaces—it’s about building the foundation for your family’s future memories. Our signature process ensures that journey is as rewarding as the destination.
We’re honored to be trusted with our clients’ most important investment. From concept to keys, every step of our process reflects our commitment to excellence, integrity, and the belief that great homes are built on great relationships.
At the end of the day, you have one life. What matters most is playing catch with your kids, enjoying family time in your living room, or gathering friends for dinner in a home that is 100% your vision.
Let us help you build what matters.
Are you ready to begin your custom home journey? Contact us today to schedule your initial consultation and discover how our signature process can bring your dream home to life.